Sailor Jerry Spiced RumAnd now we’re going to the islands, the U.S. Virgin Islands that is, on a trip filled with folk art, characters and a nod to the past. Of course, I’m talking about Sailor Jerry Rum. Sailor Jerry, in case you are caught unawares, was a foul-mouthed, world-traveling, Nevada-born Hawaiian Island schooner-captaining tattoo artist of legendary proportions. In the spirit of Norman Collins, that original Sailor Jerry, two protégés of Norman set up a business to produce clothing and tchotchkes aimed at keeping Sailor Jerry’s spirit alive for future generation. Incidentally, one of those protégées is Ed Hardy, who has done pretty well all for himself!
One of the projects they worked on was Sailor Jerry Spiced Rum, a spiced rum made in the style of the rums of yore; rums seasoned and flavored by sailors with lots of time to perfect their custom blends. Norman Collins was born 100 years ago -- January 14, 1911, to be precise -- and, while he never got to see his eponymous rum, it is designed to celebrate his life and his art.