All this talk of gin has gotten me wondering what really sets one gin brand apart from another. Of course, it’s the process (kinda, sorta), but ultimately it boils down to what’s in the mix for each brand of gin. All gin tastes more or less of juniper, though some boutique brands of gin seem to be favoring it less these days. The remaining gin brand recipes are often closely guarded secrets, but with a little work and some tasting you can figure out what you like, and what you don’t. Here’s a brief guide to get you started discovering the brands of gin.