Obsession is the nightmarish heart of craft, isn’t it? The willful rejection of a known path of least resistance can’t be the act of an entirely sane man: there is frankly too much common, too much easy, too much cheap to be had. We call it obsession when the effort greatly outsizes the evident reward. But for the obsessive, the reward, the object of their labor, is both entirely worth it in its own right and forever elusive.

Art is an act of inspiration, an expression; craft is an endless exercise. Kristmar Olaffson, the master distiller of Iceland’s Reyka Vodka, would, I think, certainly agree.